Georgina (Geena) Mayback

Managing Director, PWM Market Executive

Professional Profile

Geena Mayback is a Managing Director and the Market Executive for Metro New York. Geena leads a high performing team of more than 275 Client teams and Associates who work in concert to deliver deeply customized wealth strategy, advice, and service to an accomplished clientele. She helps to ensure that the firm’s private and institutional clients receive the highest caliber of integrated investment and wealth management, drawing on an expansive suite of capabilities, enterprise wide.

Geena’s areas of focus include communicating the strategic priorities of the Market; attracting and developing premier advisory talent; identifying opportunities to deepen client engagement; connecting her team to the resources and technology that can help them thrive in their roles; and collaborating with senior leaders to support and sustain a culture of excellence. Her background in banking, investing, and wealth transfer intensifies Geena’s ability to streamline decision making and promote effective collaboration.

Since joining the firm in 2007, Geena has taken on increasing leadership responsibilities. Most recently, she was the Division Performance Executive for the New York Tri-State region. Her tenures also include Market Executive for St. Louis and Kansas City, Client Business Management Executive for the Central North Division, and Division Sales Executive for the West. Her penchant for quickly adapting and contributing to new environments has allowed her to assume leadership roles spanning ten states. She has more than twenty-five years of financial services experience and holds the FINRA Series 7 and 24 registrations.

Geena is the Executive Advisor to the Hispanic/Latino Organization for Leadership & Advancement, an Executive for the New York City Hispanic and Latino Business Council, and Chair of the Private Bank Hispanic Executive Council.

Geena resides in Manhattan with her family.

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EXTENSIVE REACH, INNOVATION AND A LEGACY OF TRUST

For more than 200 years, Bank of America Private Bank has helped clients navigate the complex challenges of managing significant wealth. We draw on the Private Bank’s personalized approach, as well as the resources of Bank of America, to help individuals and families, businesses, and institutions achieve their financial objectives. Whether you’re looking to preserve and share wealth, build philanthropic legacies or plan for future growth, our commitment is to make your goals our priority.

At Bank of America Private Bank, we take pride in our history and in serving our clients’ best interests. We also value the continual pursuit of innovation in a constantly transforming world. We apply this perspective to help our clients anticipate and respond to evolving markets, changing environments and the growing complexities of the financial landscape. Mindful of the past, our focus is on providing today’s clients with disciplined financial strategies and a bridge across generations.